I’m Sam, a New York–based PR and brand communications consultant with a background leading communications strategy at Michele Marie PR, where I spent over six years growing within the agency and working across fashion, lifestyle, and emerging consumer brands.

During that time, I worked across brands including TOMS, Birdies, Robert Talbott, Limited Too, Journee, and The Travel Agency, leading product placement, editorial strategy, and brand storytelling across a range of categories and price points. Over the past several years, my focus has been on positioning products in a way that aligns with what editors are actually covering, translating brand messaging into stories that feel timely and relevant. My work spans everything from ongoing placements and seasonal storytelling to launches, partnerships, and brand-defining moments.

I approach PR through the lens of usability and relevance, understanding not just what a brand wants to say, but how that story translates into coverage. The focus is always on clarity: what the story is, why it matters now, and where it fits.