PR & Brand Communications Consultant

Sam Gauchier - PR and Brand Communication Consultant

Hi! I’m a New York–based PR and communications consultant working across fashion, lifestyle, wellness, and emerging consumer brands. After nearly a decade leading communications strategy at Michele Marie PR, I now partner directly with brands to shape thoughtful narratives, build meaningful media relationships, and create visibility that feels intentional, not just loud.

I’ve spent the past several years helping bring brand launches, repositioning moments, and ongoing editorial strategies to life, securing coverage across outlets like WWD, InStyle, PEOPLE, and Who What Wear, while building momentum that goes beyond a single moment.

How I Can Help

Areas of Focus

Strategic communications support for brands ready to build visibility, shape the conversation, and move forward with intention.

Fashion brand campaign representing product launches and brand moments
01

Product Launch & Brand Moments

Supporting brand-defining moments such as launches, collaborations, announcements, and milestone stories—from early positioning through media outreach.

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Earned editorial media coverage displayed on a laptop
02

Media Outreach

Thoughtful, targeted outreach designed to build meaningful editorial coverage, features, and profiles with the right timing and angles.

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Editorial footwear selection for product gifting
03

Editorial Gifting

Pairing products with editors, stylists, and media contacts for consideration in roundups, product features, and hands-on testing.

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Founder speaking in an interview
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Founder & Thought Leadership

Positioning founders and brand leaders for interviews, expert commentary, and media opportunities that highlight their voice and perspective.

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Editorial press campaign representing press release development
05

Press Release Development

Writing clear, media-ready press releases that frame announcements with context and purpose, structured for editors to understand quickly.

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Selected Brand Moments

Selected work across fashion, lifestyle, and emerging brands

Let’s work together