Press Releases, Built to Land
I write press releases designed to actually work for editors: clear, structured, and easy to pull from.
Every release starts with the angle: what the story is, why it matters now, and where it fits within the broader media landscape. From there, I shape the narrative across brand announcements, product launches, partnerships, and key milestones, leading with what editors need most: strong headlines, clear positioning, and details that translate directly into coverage.
The focus is always on clarity and usability, making sure the story is immediately understandable and ready to be picked up.
How Each Release Is Built
Structure
I lead with what matters most: clear headline hierarchy, a strong opening that sets the tone, and information layered in a way that’s easy to follow.
Quotes are intentional, and product or brand details are broken out so they can be quickly referenced or lifted directly.
Messaging
Everything starts with the angle: what the story is, why it matters now, and where it fits in the broader media landscape.
From there, I shape the messaging to connect to larger conversations, whether that’s trend-driven, seasonal, or tied to a specific moment for the brand.
Editor Usability
The goal is always to make the release usable.
That means clear formatting, skimmable sections, and details editors can easily pull from key stats to product highlights, without having to dig or rework the information.