Founder & Thought Leadership
Shaping founder narratives and executive visibility through thoughtful, strategic media.
I work with founders and executives to shape their voice, define their narrative, and build visibility through thoughtful, well-placed media. My approach to founder PR strategy is rooted in long-term brand storytelling, identifying where brand, culture, and timing intersect to position leaders within the right conversations.
I focus on defining how a founder shows up, what they’re known for, and where their voice carries the most weight. From there, I translate that into targeted media positioning across fashion, business, and culture.
A look at some of the founders and executives I’ve partnered with below.
Worked closely with Arana Hankin-Biggers to elevate her voice within conversations around New York’s evolving cannabis landscape, social equity, and the future of regulated retail.
The goal was to position her not just as an operator, but as a founder shaping the narrative of a rapidly growing and often misunderstood category. Focused on securing thoughtful, culturally relevant placements that reflected both her leadership and the broader impact of the business.
Recent coverage includes:Inc., Bon Appétit, Stupid Dope,amNewYork, and Rolling Out.
Arana Hankin-Biggers
Bianca Gates
Partnered with Bianca Gates to position her within broader conversations around entrepreneurship, brand building, and the evolution of modern footwear.
The approach centered on highlighting her perspective as a founder redefining comfort and style, while building credibility within both fashion and business media. Focused on placing her in stories that spoke to both product innovation and long-term brand vision.
Recent coverage includes:The Business of Fashion, HOLA!, and Page Six.
Worked closely with Jessica Alsing to shape her presence within conversations around brand reinvention, retail leadership, and evolving consumer behavior.
The focus was on positioning her as a steady, forward-thinking leader guiding toms through its next chapter, while honoring the legacy that made the brand iconic. Secured opportunities that balanced business credibility with brand storytelling.
Recent coverage includes: Business of Fashion, Modern Retail,Glossy, Women in Retail Leadership Circle, and PYMNTS.
Partnered with Katie Wagner to elevate her voice across conversations around wholesale strategy, brand growth, and global expansion.
The strategy focused on positioning her as a key executive driving revenue and scale, while bringing visibility to the broader evolution of TOMS within today’s retail landscape. Placements were centered around leadership, growth strategy, and market positioning.
Recent coverage includes: Women in Retail Leadership Circle.
Katie Wagner
Jessica Alsing
What This Work Includes:
This work is typically structured around:
Founder positioning + narrative development: Defining how a founder is positioned, what they’re known for, and how their story shows up across media.
Executive profiling + media training support: Shaping executive presence for interviews, features, and public-facing opportunities.
Targeted thought leadership placements: Securing opportunities that align with brand, category, and cultural relevance.
Long-lead and feature storytelling: Developing and placing deeper editorial stories that build long-term visibility.
Interview + speaking opportunity coordination: Managing media interviews, panels, and speaking moments from outreach through execution.