A workspace with a marble desk holding a laptop displaying photos and profiles of a woman, a cup of coffee, a notebook with a pen, a magazine with articles and pictures, a glass of water, a black smartphone, and a gold tray with paper clips and sticky notes, with a vase of beige dried flowers in the background.

Media Outreach

Media outreach is still at the core of PR, but the way it works now is completely different. Teams are smaller, inboxes are crowded, and sending a high volume of pitches just doesn’t cut through.

My approach is more intentional. I focus on identifying the right editors across fashion, lifestyle, wellness, and business, understanding what they’re actively working on, and building pitches that feel timely and aligned.

I’m not just pitching a product, I’m looking at how a brand fits into a larger conversation or moment, and shaping the angle from there.

I prioritize thoughtful outreach and real relationships with editors.

That’s what drives consistent, meaningful coverage over time.

WWD

✳︎

InStyle

✳︎

Who What Wear

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PEOPLE

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Ok! Magazine

WWD ✳︎ InStyle ✳︎ Who What Wear ✳︎ PEOPLE ✳︎ Ok! Magazine

What This Would Look Like

This is what outreach looks like in practice, from shaping the angle to building relationships that lead to meaningful, long-term coverage.

  • Every pitch starts with defining the angle: what the story is, where it fits, and why it’s relevant right now.

    This means looking beyond product and identifying the strongest entry point, whether that’s a founder story, a brand moment, a trend tie-in, or a broader cultural conversation. From there, I shape the narrative and build the pitch so it’s clear, concise, and aligned with how editors think about coverage.

  • Outreach is built intentionally, not in bulk.

    I create targeted media lists based on what editors are actively covering, the types of stories they write, and where a brand naturally fits. From there, I handle outreach and follow-ups directly, tailoring communication so it feels relevant to each editor.

    This typically includes pitching for features, product inclusion, expert commentary, and timely editorial opportunities.

  • Strong coverage doesn’t come from a single pitch, it comes from ongoing relationships.

    I’ve built connections with editors, writers, and producers across fashion and lifestyle media. These relationships open the door to more organic opportunities over time, whether that’s a product call-in, a last-minute inclusion, or a deeper feature story.

    This is also where gifting and product seeding comes into play, not as a guarantee of coverage, but as a way to get product in front of the right editors for consideration in future stories, reviews, and roundups.

Let’s Build Something Together