Ongoing Product Placement for Baggallini
I led ongoing product placement for Baggallini, securing consistent coverage across fashion, travel, and lifestyle media by aligning specific styles to how people actually use them.
A large focus was on the Securtex anti-theft collection, including styles like the Activity, Memento, and Free Time crossbodies, positioning them within travel and security-driven stories where functionality mattered.
How I Structured Placement
Expanding Beyond Utility
In parallel, I expanded placement across everyday styles, from core crossbodies to lightweight travel bags, making sure the brand showed up in lifestyle-driven shopping coverage, not just utility-focused features.
Leaning Into Real-Life Use Cases
For more moment-driven stories, I leaned into smaller formats like stadium bags and compact crossbodies, tying product to specific use cases like concerts, game day, and travel.
Maintaining Consistency Across Coverage
This approach kept the brand consistently in rotation across shopping roundups, travel guides, and seasonal edits, without relying on larger campaign moments.
The Outcome
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The Outcome 〰️
