Ongoing Product Placement for Chinese Laundry
I led ongoing product placement for Chinese Laundry, securing consistent coverage across fashion and shopping media by aligning trend-driven styles with what editors were already covering each season.
The focus was on fashion-forward silhouettes, from statement heels to everyday styles, positioning Chinese Laundry as a go-to brand for trend-based stories that balance style with accessibility.
How I Structured Placement
Aligning to Trend Cycles
I anchored outreach around current and emerging trends, from seasonal color shifts to silhouette-driven moments, ensuring Chinese Laundry was consistently included in fashion roundups and trend-focused coverage.
Positioning Within Fashion Conversations
Rather than purely product-led outreach, I tied styles to broader fashion narratives, allowing the brand to show up in stories centered on trends, styling ideas, and what’s currently relevant in the market.
Maintaining Consistency Across Coverage
This approach kept Chinese Laundry in steady rotation across shopping edits, trend features, and seasonal roundups, building visibility through ongoing placement rather than one-off moments.
The Outcome
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The Outcome 〰️
